Signage

A coordinated system of public information (i.e. signs) that includes words or pictures describing location, directions, business names or products, services, or other information of public interest. A good signage system should clearly creatively, and concisely convey its primary message. Signage should be readable to both pedestrians and motorists and should occur at key decision points for maximum effect. Many municipalities regulate the size, location, materials, and content of signage through their Zoning Ordinance.